This campaign was to introduce Arch Advantage to the Southwest Dental Conference in Dallas, TX.
The main sales person is a polarizing figure and we developed the campaign around him. Starting with the arrival of the attendees, they would receive a branded keycard that introduces them to Arch Advantage and Bob (along with the booth number).
Making their way to the room, they will have a door hanger with a secondary message and reinforcing Bob/Arch’s benefits. Upon entering the room, they received a coffee tumbler with another message. Banners were hung and a small booth to receive interested parties. The client expected goal was 50 lead appointments. The final count was 138.
